Client wanted us to host a culture hack for them and come up with the full concept and event management. They also wanted us to design their new logo that would become the brand behind culture change at the bank. So we came up with the name Abant{u} meaning ‘the people’, as it comes down to the people to make this change, we also put the ‘u’ in brackets as ultimately it was up to the individual to accept change. We then designed the logo and decided on the name for the event to be the Change Incubator rather than culture hack. We did all the design work for that too as well as all the event content that was needed. A key objective for the day was to accept change, and we decided that there was no one better to push change than using the change speaker Michael Jackson who would coordinate and hold the day together. We created a powerful AV to represent Michael’s opening speech on the change subject, a video he still uses to present his work. We decided to go with a central circular stage, to allow the event to be more comfortable and casual with more one on one engagement, and then placed the work stations as lounge areas around that stage. Great food and entertainment was also supplied throughout the day. In the style of modern offices such as Google, we lined the walls with astro turf to bring a more friendly, creative feel to the event.