ideology’s team stems from decades of evolution from numerous faculties of industry, doing the actual ‘hard graft’ on the ground, with over 20 years of experience, providing the necessary background and direction that has made ideology what it is today.
To highlight some of this experience, it started with a production company in 2000, producing corporate videos and doing design work that we still create to this day. In 2006, this experience grew into a promotions agency, delivering in-store and out-of-home activations throughout the country in various locations for numerous well-known FMCG, pharmaceutical, beverage and liquor brands.
Back in 2009, this experience diversified into incorporating a company involved in Audio-Visual technologies, not only learning about the very AV equipment and methods we use in staging events today, but the techniques around doing unique, innovative executions that no one in the country knew how to do at the time (which many still currently don’t). These included innovations such as holographics, augmented and virtual reality, 3D screens, motion simulators, gesture and touch technologies, along with other video, audio, interactive and even scent technologies.
This company was also heavily involved in staging design and manufacture as well as exhibition stand design and building, which has driven the business we still do a lot of within ideology.
In addition, it also set the framework for unique content production knowledge as well, using unusual and unknown production techniques to create visually appealing content that would ‘blow audiences away’, from the realms of filming and editing techniques, to 3D and animation, to audio production and even programming.
This combined with entertainment and other impactful additions in order to create ‘the overall show’.
All of the above moulding the company we are today, flawlessly combining all the necessary skills essential to hosting a successful activity and ensuring we satisfy every customer need, with a mindset to applying or finding new and unique ways to achieve results that stand out of the crowd.