Tracker has engaged with us on coming up with an activation concept and exhibition stand for their presence at the IISA conference over 3 years of the show. This most recent one, where we wanted something completely different to what you would expect from an exhibition stand. Taking from the international show “hole in the wall” where contestants have to try and get their bodies through various cut out shapes in the wall. We decided to do a similar engagement on the expo stand, and it created a huge buzz at the show. Every day we had different shapes that got progressively harder to do, with lots of fun had by all when they fell in the large ball pit on the stand. We also used an MC to keep the energy up throughout, along with vibrant music.