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2017 Marketing Predictions
2017 Marketing Predictions By: Heidi Bullock Originally Posted: December 6, 2016 | Modern Marketing Do you ever get to this time of the year and look back and ask yourself where the time went? Maybe it’s just me, but 2016 went FAST. So instead of looking back,...
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ROI in Marketing – Understanding How To Report on Marketing Spend
Marketing Strategy, ROMI Marketing no longer is an inexact science. Long gone are the large marketing budgets with no or little expectation for tangible evidence that the campaigns or events you are doing are actually showing positive results. It is becoming...
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You have a shorter attention span than a goldfish! Brand messaging is now more important than ever.
Brand Messaging, Marketing Strategy Yes, it might sound shocking, but the average consumer now only has about 8 seconds of attention span to your brand messaging (1 second less than the average attention span of a goldfish), before they move on to something else or...
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2017: 2 Predictions with 0 Risk and 1 Idea for 7% More Revenue
2017: 2 Predictions with 0 Risk and 1 Idea for 7% More Revenue By: Steve Lucas Originally Posted: January 3, 2017 | Modern Marketing Well hello everyone—it’s time for my annual predictions blog where I get to prognosticate a little about where I see technology...
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