Unique & Powerful
WHO WE ARE…
Ideology is a disruptive marketing communications specialist, built on the pursuit for marketing re-invention and an innovative approach to re-shaping the communication’s landscape in order to break through the media clutter that today’s consumers are subjected to. By looking at the bigger picture and connecting all the dots, Ideology is able to use new thinking to formulate strategy which leads to creative concepts that are beyond the norm but are still primarily focused on results and returns.
Ideology handles all elements from above and below the line. In fact, we no longer believe the line exists in modern advertising and therefore focus on shock 360 campaigns that are bound to get the consumer’s attention. Whether on TV, Radio, Sponsorships, Print, Outdoor, Digital, Events, Activations, Exhibitions, Social Media or Mobile – we execute them in an integrated way to ensure the ‘golden thread’ is carried throughout, and that all elements speak to the overall strategy and creative.
- #STRATEGY
- #CONCEPTS
- #INNOVATION
- #ADVERTISING
- #DIGITAL 100%
- #EVENTS 100%
- #ACTIVATIONS 100%
- #EXHIBITIONS 100%
- #SPONSORSHIP 100%
- #CSI 100%
Ideology is the culmination of over 50 years of cross-industry experience. Founded by Paul Ingram, Marc Cousins and Thuli Sibeko in 2016 on the back of a need for fresh, creative and out-of-the-box, but more importantly, practically applicable and measurable marketing solutions. Paul’s background as a non-traditional marketer, owner of multiple previous companies in the industry, and a marketing strategy specialist, combined well with Marc’s sponsorship, corporate and experiential marketing know-how. Together, their combined experience in events, product launches and activations, paired with another industry heavyweight, Thuli Sibeko, owner of Anglo-African Events, a 100% black owned events company, meant we had the right people to make something completely new, different and exceptional.
Our management team
Ideology is the culmination of over 50 years of cross-industry experience
WHERE WE COME FROM…
Ideology comes from decades of evolution and doing the actual, “hard graft” work on the ground. This has put us in a position to best determine and advise on strategy, with the relevant experience behind us – what we call the bottom-up approach.
We have always been renowned for being the go-to guys for the biggest and the best, never-been-done-before, out-of-the-box ideas that push the boundaries of traditional thinking and reach audiences in new ways. We’ve been involved in everything from on-the-ground promotional and activations campaigns, video production, design, audio composing, graphics and motion graphics, technical productions (sound, lighting and audio equipment), audio-visual technologies (holographics, augmented and virtual reality, 3D products, gesture and touch technologies, simulators, smell and audio technologies, to name a few), event management, conference management, exhibition stand manufacturing, entertainment and entertainers, show controlling and management, to running sponsorship activities in stadiums and other sporting events, charity and corporate social responsibility activities, internal marketing communication and agency services. We have run ad campaigns on TV, Radio, Outdoor and Print, as well as online digital and Social media campaigns, having launched many of the well known products or brands we still see today.
From the initial concept and creative process, to the quality execution, management and reporting, we have done it all ourselves rather than just coordinating or consulting (brokering) in the traditional sense. Using the bottom-up approach meant that we were therefore able to build Ideology on the back of the strengths and the weaknesses of the various industries, in order to build a better solution – one that gets results. This is what we refer to as the “marketing science or the science of marketing success”.
WHERE DO WE WANT TO GO…
Our mission is to bring back marketing strength to brand activities, as it is currently severely lacking from an industry point of view. By doing so, we bring back the power of strategy, a step needed before one can proceed to creative concepts, design and execution. In addition, this ensures practical and applicable creative that drives strategy, rather than concepts for concept-sake.
Our goal is to once again to legitimise marketing spend, by proving results rather than just “throwing budget” at generic campaigns that don’t meet expectations through the use of non-traditional methods.
Our vision is therefore to become one of the best integrated and disruptive marketing communications agencies in South Africa and more importantly, the chosen point of call when customers are wanting to conduct brand marketing activities of any kind. We want to provide holistic marketing services across all markets and sectors, regardless of the size of our clients’ organisations or type of product, where every project is unique and different from the next and Ideology can be of such close partnership with its clients, that we are seen to be part of the internal team.
Lastly, given our South African heritage, it is also of vital importance for Black Economic Empowerment (BEE) transformation to take place at managerial level. It is our duty to groom and develop the young black South Africans of today into the business leaders of the future. We don’t just do BEE because we are asked to, but we believe it’s a vital and necessary step for this country’s development.