Direct Communications Specialist
Unique & Powerful
Events in a Post Coronavirus-Lockdown World

Events in a Post Coronavirus-Lockdown World

As we all know, the world has changed substantially thanks to Coronavirus. One area that has been hit hardest is the events and tourism trade. Restrictions have been placed on groups of people collecting in the same space, but even when those restrictions are removed in the coming months, the public at large will still be very hesitant to go out and interact with the general public and with public environments, where they increase their chance of infection, unless their safety can be assured.

Why is there such a great divide between Marketing and Corporate Events?

Why is there such a great divide between Marketing and Corporate Events?

I think we can all agree, but perhaps many forget at times in the thrall of our busy daily lives, that the purpose of putting a corporate event together in the first place, is the opportunity of having physical face to face interaction with a desired or intended audience, in order to communicate a very specific message and in order to achieve a very specific outcome.