The other day we were doing a product launch event, and it was the usual morning start of the day, where all our guests have gathered in the presentation space for their induction into a plethora of brand and product knowledge that they were about to be exposed to, just after filling their stomachs with some usual welcome morning grub.
As we all know, the world has changed substantially thanks to Coronavirus. One area that has been hit hardest is the events and tourism trade. Restrictions have been placed on groups of people collecting in the same space, but even when those restrictions are removed in the coming months, the public at large will still be very hesitant to go out and interact with the general public and with public environments, where they increase their chance of infection, unless their safety can be assured.
I think we can all agree, but perhaps many forget at times in the thrall of our busy daily lives, that the purpose of putting a corporate event together in the first place, is the opportunity of having physical face to face interaction with a desired or intended audience, in order to communicate a very specific message and in order to achieve a very specific outcome.