We were 1 of 9 candidates pitching for the business, and were lucky enough to be awarded this years Mercedes-Benz requirements at the Festival of Motoring at Kyalami. The event takes over from Johannesburg International Motorshow and creates a much more engaging and fun engagement with motor brands with the inclusion of entertainment throughout the event with test drives, as well as performance motorsport activities. Our task was to make Mercedes-Benz look as good as possible at the show, and we certainly did that, with many saying that it literally looked like a Mercedes-Benz show. We were tasked with managing and building their main vehicle display stand, as well as their pit area where the performance vehicles were housed. On the main stand we included a few tricks that took the project up a notch, including elements such as the engine sound for the C63 when pushing the start/stop button, touch tables for Financial Services, running LED lights above the new E-class so that it looks like it was moving, virtual reality lounge where you could experience certain vehicles in motion, and a holographic display showcasing hybrid technology, to name a few of the extras we added to the project.