Busby engaged with us to assist them with launching their premium Top Shop store in Sandton. They wanted a launch reminiscent of what you would find at most launches to ensure a memorable experience. Only VIP guests were invited and in order to build hype, we provided a live feed of the whole event on facebook that users at home could log onto to witness the launch. The result was that by the time we were striking our event at 4am in the morning, the shop front window was lined with waiting public eager to be the first customers in the store. The launch also featured for the first time ever, the multi touch emulator which was used by DJ’s Poppy, Ryan Dent and Lady Lea. We also had Desmond and the Tutus entertain our guest from one of the satellite stages.