+27 (0) 71 827 9937 marc@ideology.agency
Disruptive Marketing Communications Specialist

Unique & Powerful Marketing Strategies | Concepts | Designs | Production | Advertising | Events | Activations | Exhibitions | Sponsorships | Digital | CSI | Audio-Visual | Innovation

Disruptive Marketing Communications Specialist

Unique & Powerful Marketing Strategies | Concepts | Designs | Production | Advertising | Events | Activations | Exhibitions | Sponsorships | Digital | CSI | Audio-Visual | Innovation

WE ARE IDEOLOGY


Ideology is a disruptive marketing communications specialist, built on the pursuit for marketing re-invention and an innovative approach to re-shaping the communication’s landscape.

By looking at the bigger picture and connecting all the dots, Ideology is able to use new thinking to formulate strategy which leads to creative concepts that are beyond the norm but are still primarily focused on results and returns.

Want to know who we are? 

 

THE SCIENCE OF IDEAS

CONCEPTS THAT ARE BEYOND THE NORM AND PRIMARILY FOCUSED ON RESULTS AND RETURNS

Want to know who we are? 

 

#Strategy

We ensure a cohesive strategy and integration with other mediums, effectively communicating the value of your product or service to current and potential customers, ultimately helping to increase your bottom line.

 

#Concepts

We specialise in conceptualising all forms of marketing projects. Our creative team is happy to conceptualise events, launches, road shows or innovative campaigns.

 

#Innovation

Wherever possible we apply innovative products to enhance experience of the campaign, such as holographics, virtual reality, augmented reality, touch or gesture recognition, interactive surfaces, and audio technologies.

 

#Advertising

Ideology can assist with media strategy and booking, production, reporting on reach and demographics for mediums such as TV, Radio, Print, Out-Door, Out Of Home and Digital.

 

#Digital

Covering anything from digital and social media strategy, to design and production of collateral for banner ads and other, to execution of any digital activities, social media management, to reporting.

 

#Events

We organise all types of events, supplying a full event service from concept, design & theming, invites & rsvp management, to venue management, catering, décor, audio visual, sets/staging, hiring entertainment & staffing.

 

#Activations

We cover a spectrum of activations, ranging from in-store promotions, to roadshows, festivals or street campaigns. We assist with strategy, concepts, hiring of venues, to promotional staff, lead generation and post reporting.

 

#Exhibitions

For trade shows or expos, we handle everything from the initial strategy, management & bookings, to design and concepts, manufacturing the stand, staffing & entertainment, gifts or competitions, audio visual gear, to database capture & management, to reporting.

 

#Sponsorship

We seek opportunities and available properties, assist with strategy and viability research, conceptualise on how to activate on property, produce branding, manage events, any competitions or incentives and report on results.

Want to know what we do? 

 

#Strategy

We ensure a cohesive strategy and integration with other mediums, effectively communicating the value of your product or service to current and potential customers, ultimately helping to increase your bottom line.

 

#Concepts

We specialise in conceptualising all forms of marketing projects. Our creative team is happy to conceptualise events, launches, road shows or innovative campaigns.

 

#Innovation

Wherever possible we apply innovative products to enhance experience of the campaign, such as holographics, virtual reality, augmented reality, touch or gesture recognition, interactive surfaces, and audio technologies.

 

#Advertising

Ideology can assist with media strategy and booking, production, reporting on reach and demographics for mediums such as TV, Radio, Print, Out-Door, Out Of Home and Digital.

 

#Digital

Covering anything from digital and social media strategy, to design and production of collateral for banner ads and other, to execution of any digital activities, social media management, to reporting.

 

#Events

We organise all types of events, supplying a full event service from concept, design and theming, invites and rsvp management, to venue management, catering, décor, audio visual, sets/staging, hiring entertainment and staffing.

 

#Activations

We cover a spectrum of activations, ranging from in-store promotions, to roadshows, festivals or street campaigns. We assist with strategy, concepts, hiring of venues, to promotional staff, lead generation and post reporting.

 

#Exhibitions

Whether for a trade show or expo covering topics such as education; tourism; home; food; design; motor or transport; fashion; building; banking and investment; energy; sports; media; eco; outdoor; business; government or defence; you name it, we handle everything from the initial strategy, to exhibition management and bookings, to design and concepts, manufacturing the stand, staffing and entertainment, gifts or competitions, audio visual gear, to database capture and management, to reporting.

 

#Sponsorship

We seek opportunities and available properties, assist with strategy and viability research, conceptualise on how to activate on property, produce branding, manage events, any competitions or incentives and report on results.

Want to know what we do? 

 

WHY WORK WITH US

Look at the

bigger picture and connect the dots

Non-traditional

with lots of innovation

We ask

all the questions

We’re close

to our value-chain

Practical creative

that hits the objective

We integrate

to ensure the golden thread

Our diverse

experience from the bottom up

Working

against the weaknesses of industry

Our full personal

investment in projects

We always aim

at and measure results

want to know how we do it differently? 

Follow our story

Read about our latest events, news and articles.

2017 Marketing Predictions

2017 Marketing Predictions

2017 Marketing Predictions By: Heidi Bullock Originally Posted: December 6, 2016 | Modern Marketing   Do you ever get to this time of the year and look back and ask yourself where the time went? Maybe it’s just me, but 2016 went FAST. So instead of looking back,...

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WE HAVE A PORTFOLIO MADE OF INSPIRATION

EXPERIENCE / CREATIVITY / PASSION

 

WHO WE’VE WORKED FOR

Always striving to exceed expectations.

Do you need quality reassurance from our clients?

Great, feel free to read from our testimonial wall

DR. ZIMMERMANN

Former CEO & President, Mercedes-Benz SA

 

“Dear Paul, thanks for your support and your note! I think this was truly an outstanding event in all dimensions and execution was just excellent! It’s been good working with you and your team, I enjoyed it and we delivered what we wanted to our customers and the journalists!”

RABIA TAYOB

Group IT Innovation, Standard Bank

 

“Everything worked out perfectly, you guys did a fantastic job. I must say you have an amazing team. I enjoyed working with each one of you. I have received lots of great feedback from participants and executives. Again, thank you for putting on a remarkable show. Oh, forgot to mention, everyone loved the food, graphics and décor as well.”

VANESSA OLIVER

Deputy CEO, Business Connexion

 

“Thank you Paul to you and your team as well as Marc did a fab job as well. We look forward to having our own little get together and celebrating this great success. TO YOU AND YOUR TEAM A BIG THANK YOU FROM BCX.”

CARIKA VAN DEN BERG

Mercedes-Benz Financial Services

 

“I still get comments in the passage way of how great the event was and how they were all blown away with the venue’s transformation they never expected to see such a show and interact with technology in such a “nerd friendly way”. Of all the functions and parties in the last year, this is the first one that I did not want to leave – if I could have stayed longer myself I would have been the one closing the party. Franz even asked if we will be having dancing as it was such fun. Axel sent a note to thank the entire team on the weekend – I have never seen IT People having so much fun.”

NANCY REDDY

Product Manager, Nissan SA

 

“It is truly brilliant to work with your team and I am glad that we are getting more opportunities to do so. I am awed by your innovation and skills and we so need it, especially for my products.”

KAREN MACADAM

Brand Manager, Tracker

 

“Once again a BIG thank you for your hard work and dedication to making the stand look amazing and fun and interactive. Thank you Paul for your dedication at the stand when no sales people are around. Please also thank Jason for his professionals and amazing MC attitude – we thought he was great. We certainly feel it was a stunning stand! Again thank you!”

Want to know what they’ve said about us? 

Ideology is the culmination of over 50 years of cross-industry experience

Founded in 2016 on the back of a need for fresh, creative and out-of-the-box, but more importantly, practically applicable and measurable marketing solutions, that hit the mark and produce better than usual results through our marketing science.

Thuli Sibeko

Thuli Sibeko

Managing Director

Thuli has been in the Marketing industry for close to 20 years. She brings with her a wealth of knowledge in the events industry and over the course of careers has specialised in the turn-key management of corporate events. Thuli is also passionately involved in multiple CSI initiatives and the NextGen Leadership Conference.

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Henry Kapotwe

Henry Kapotwe

Client Services Director

A seasoned marketer, Henry Kapotwe’s passion for sponsorships and experiential marketing created vast opportunities for him to work on several blue chip accounts and world class events. A business degree holder, Henry is also a project management and client service specialist.

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Paul Ingram

Paul Ingram

Marketing Director

Paul has an IMM Diploma in Marketing Management. His wealth of experience, spanning almost 20 years, in non-traditional and disruptive marketing, brand strategy, concepts, innovation and audio visual techniques, makes him instrumental to the Ideology team and the recipe that we offer to our clients.

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Marc Cousins

Marc Cousins

Operations Director

Marc has two double major commerce degrees and close to 10 years’ experience in marketing, bringing with him a passion for operationally sound, measurable and effective marketing communications. He has gathered experience in sponsorship and marketing fields, concentrating on the operational requirements of major brand sponsorships.

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FEEL FREE TO CONTACT US. WE LIKE TO TALK!